Jul 21, 2026 · not_requested
How a Small-Town Idea Became Big, Thanks to One Radio Show
- Duration seconds
- 1541
Podcast
The Local Marketing Trends Podcast
- Author
- Borrell Associates
- Feed episode count
- 173
- Official site
- https://borrellassociates.com/podcast
Summary
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
Episodes
Jun 22, 2026 · not_requested
Yes, AI May Eventually Replace Ad Sales Reps
- Duration seconds
- 1528
Jun 8, 2026 · not_requested
From Small Local to Big Global: Jelly Belly Creator Tells His Story
- Duration seconds
- 1924
May 25, 2026 · not_requested
Will Relaxing Media Ownership Rules Benefit Local Advertisers?
- Duration seconds
- 1701
May 18, 2026 · not_requested
As AI Search Explodes, What Happens to SEO Budgets?
- Duration seconds
- 1913
May 4, 2026 · not_requested
The Big Digital Slowdown Has Arrived
- Duration seconds
- 1348
Apr 20, 2026 · not_requested
Too Many Amateur Marketers, Too Much Bottom-Funnel Marketing
- Duration seconds
- 1733
Mar 30, 2026 · not_requested
The 'Antichrist' Returns With a Message about Google's Grip on SMBs
- Duration seconds
- 1896
Mar 16, 2026 · not_requested
With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media Advisors
- Duration seconds
- 1434
Mar 2, 2026 · not_requested
Defying Gravity, Out of Home is Set for Even Bigger Growth
- Duration seconds
- 1789
Feb 24, 2026 · not_requested
CEO Kelli Turner's 1st Podcast Interview: Audacy's Content-First Reorg
- Duration seconds
- 1929
Feb 9, 2026 · not_requested
Are Local Advertisers Fed Up With Media, Or Is It Fake News?
- Duration seconds
- 1810
Jan 26, 2026 · not_requested
TikTok Rolls Out What SMBs Have Been Demanding
- Duration seconds
- 1165
Jan 12, 2026 · not_requested
Done Waiting, SMBs Turn to DIY, AI, and Clearer ROI
- Duration seconds
- 1031
Dec 30, 2025 · not_requested
Local Media's AI Apocalypse
- Duration seconds
- 1436
Dec 15, 2025 · not_requested
Why Bob Pittman Won't Let AI Touch the Mic
- Duration seconds
- 1632
Dec 1, 2025 · not_requested
The Death of the Wanamaker Adage? GroundTruth’s CEO Makes Her Case
- Duration seconds
- 1506
Nov 17, 2025 · not_requested
Paypal's Bold Move: Turning Millions of SMB Websites into a Massive Retail Media Network
- Duration seconds
- 1620
Nov 3, 2025 · not_requested
Amazon Tunes In To Partnerships With Local Radio
- Duration seconds
- 1464
Oct 20, 2025 · not_requested
Amazon's Latest Delivery: Local Advertising
- Duration seconds
- 1601
Oct 13, 2025 · not_requested
Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese
- Duration seconds
- 1835
Sep 29, 2025 · not_requested
The Rush to Convert SEO to AIO
- Duration seconds
- 1811
Sep 8, 2025 · not_requested
From Print Decline to AI Partnerships: Gannett CEO Sees a Different Future
- Duration seconds
- 1681
Sep 2, 2025 · not_requested
Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future
- Duration seconds
- 1441
Aug 11, 2025 · not_requested
Beasley Takes a Bold New Path, With Digital Front and Center
- Duration seconds
- 1485