{"podcast":{"title":"The Local Marketing Trends Podcast","slug":"the-local-marketing-trends-podcast-1179911","podcast_index_feed_id":1179911,"rss_url":"https://feeds.simplecast.com/FQhGnFVT","website_url":"https://borrellassociates.com/podcast","image_url":"https://image.simplecastcdn.com/images/3a00c958-38ea-45be-a7ab-c4338f139ce7/e5d96fc2-96ec-422e-8f74-b3edc9dfe1a0/3000x3000/lmt-logo.jpg?aid=rss_feed","author":"Borrell Associates","episode_count":173,"summary":"Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.","last_synced_at":"2026-07-21T12:17:11.649437+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911"},"episode":{"title":"The Death of the Wanamaker Adage? GroundTruth’s CEO Makes Her Case","slug":"the-death-of-the-wanamaker-adage-groundtruth-s-ceo-makes-her-case","published_at":"2025-12-01T10:11:16+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/the-death-of-the-wanamaker-adage-groundtruth-s-ceo-makes-her-case","show_page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911","url":"https://borrellassociates.com/podcast","audio_url":"https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/76a079d1-4a71-441c-97e9-6283a67684b8/audio/a9a45fdd-1b66-49f6-a186-6e60fbb86070/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT","summary":"Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findings showing that vanity metrics like clicks and \"likes\" fail to provide real ROI clarity. They interview GroundTruth CEO Rosie O’Meara, who describes a solution: linking precise mobile-based location data and transaction integrations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.","meta_description":"Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1506,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/the-death-of-the-wanamaker-adage-groundtruth-s-ceo-makes-her-case/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/the-death-of-the-wanamaker-adage-groundtruth-s-ceo-makes-her-case.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}