{"podcast":{"title":"The Local Marketing Trends Podcast","slug":"the-local-marketing-trends-podcast-1179911","podcast_index_feed_id":1179911,"rss_url":"https://feeds.simplecast.com/FQhGnFVT","website_url":"https://borrellassociates.com/podcast","image_url":"https://image.simplecastcdn.com/images/3a00c958-38ea-45be-a7ab-c4338f139ce7/e5d96fc2-96ec-422e-8f74-b3edc9dfe1a0/3000x3000/lmt-logo.jpg?aid=rss_feed","author":"Borrell Associates","episode_count":173,"summary":"Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.","last_synced_at":"2026-07-21T12:17:11.649437+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911"},"episode":{"title":"Done Waiting, SMBs Turn to DIY, AI, and Clearer ROI","slug":"done-waiting-smbs-turn-to-diy-ai-and-clearer-roi","published_at":"2026-01-12T17:38:49+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/done-waiting-smbs-turn-to-diy-ai-and-clearer-roi","show_page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911","url":"https://borrellassociates.com/podcast","audio_url":"https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/1ab263ed-5935-45f4-8957-6bcaf9e90020/audio/9b1cd1da-adbb-4c13-bcaa-604c6d6e604c/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT","summary":"Gordon and Corey kick off a new season by announcing a new direction for their podcast -- talking directly to local businesses that are screaming for more help with marketing. The hosts cite evidence that many of these businesses no longer trust intermediaries and are turning to technology and self-education. It's both a wake-up call for media and agencies and a renewed commitment by Borrell to directly support the entrepreneurs who drive local economies. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.","meta_description":"Gordon and Corey kick off a new season by announcing a new direction for their podcast -- talking directly to local businesses that are screaming for more…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1031,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/done-waiting-smbs-turn-to-diy-ai-and-clearer-roi/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/done-waiting-smbs-turn-to-diy-ai-and-clearer-roi.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}