{"podcast":{"title":"The Local Marketing Trends Podcast","slug":"the-local-marketing-trends-podcast-1179911","podcast_index_feed_id":1179911,"rss_url":"https://feeds.simplecast.com/FQhGnFVT","website_url":"https://borrellassociates.com/podcast","image_url":"https://image.simplecastcdn.com/images/3a00c958-38ea-45be-a7ab-c4338f139ce7/e5d96fc2-96ec-422e-8f74-b3edc9dfe1a0/3000x3000/lmt-logo.jpg?aid=rss_feed","author":"Borrell Associates","episode_count":173,"summary":"Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.","last_synced_at":"2026-07-21T12:17:11.649437+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911"},"episode":{"title":"Are Local Advertisers Fed Up With Media, Or Is It Fake News?","slug":"are-local-advertisers-fed-up-with-media-or-is-it-fake-news","published_at":"2026-02-09T13:43:05+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/are-local-advertisers-fed-up-with-media-or-is-it-fake-news","show_page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911","url":"https://borrellassociates.com/podcast","audio_url":"https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/0f1031f2-aa42-4067-b144-9c13d171c168/audio/152afdb6-3200-43b4-90e8-acb3351468cf/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT","summary":"Local businesses distrust media because of inflated audience claims. They're obsessed with ROI and have turned to digital media because it offers proof. Is it all just fake news? Gordon & Corey get the truth from a front-line marketing expert, Shannon Kinney, who’s worked with more than 90,000 businesses.","meta_description":"Local businesses distrust media because of inflated audience claims. They're obsessed with ROI and have turned to digital media because it offers proof. I…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1810,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/are-local-advertisers-fed-up-with-media-or-is-it-fake-news/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/are-local-advertisers-fed-up-with-media-or-is-it-fake-news.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}