Episode

Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future

Podcast
The Local Marketing Trends Podcast
Published
Sep 2, 2025
Duration seconds
1441
Processing state
not_requested
Canonical source
https://borrellassociates.com/podcast
Audio
https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/5ceb4227-2b95-4f2e-b6f2-265eb6ddd2cc/audio/9b0e612d-900f-40c2-b5ce-28706268ae00/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
JSON
/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future
Markdown
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Summary

Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radio stations, skyrocketing growth in podcasting, and record revenue for political. He also talks about strong digital performance and whether he considers the Salem a "digital first" company. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.