# Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future

Page: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future
Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2025-09-02T10:46:39+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/5ceb4227-2b95-4f2e-b6f2-265eb6ddd2cc/audio/9b0e612d-900f-40c2-b5ce-28706268ae00/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future
Duration seconds: 1441

## Resource

Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radio stations, skyrocketing growth in podcasting, and record revenue for political. He also talks about strong digital performance and whether he considers the Salem a "digital first" company. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.