{"podcast":{"title":"The Local Marketing Trends Podcast","slug":"the-local-marketing-trends-podcast-1179911","podcast_index_feed_id":1179911,"rss_url":"https://feeds.simplecast.com/FQhGnFVT","website_url":"https://borrellassociates.com/podcast","image_url":"https://image.simplecastcdn.com/images/3a00c958-38ea-45be-a7ab-c4338f139ce7/e5d96fc2-96ec-422e-8f74-b3edc9dfe1a0/3000x3000/lmt-logo.jpg?aid=rss_feed","author":"Borrell Associates","episode_count":173,"summary":"Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.","last_synced_at":"2026-07-21T12:17:11.649437+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911"},"episode":{"title":"Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future","slug":"salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future","published_at":"2025-09-02T10:46:39+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future","show_page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911","url":"https://borrellassociates.com/podcast","audio_url":"https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/5ceb4227-2b95-4f2e-b6f2-265eb6ddd2cc/audio/9b0e612d-900f-40c2-b5ce-28706268ae00/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT","summary":"Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radio stations, skyrocketing growth in podcasting, and record revenue for political. He also talks about strong digital performance and whether he considers the Salem a \"digital first\" company. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.","meta_description":"Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a ne…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1441,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/salem-s-ceo-on-reinventing-radio-from-faith-driven-broadcasting-to-a-digital-future.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}