# From Small Local to Big Global: Jelly Belly Creator Tells His Story

Page: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/from-small-local-to-big-global-jelly-belly-creator-tells-his-story
Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/from-small-local-to-big-global-jelly-belly-creator-tells-his-story.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2026-06-08T12:50:00+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/media/audio/transcoded/2d0db490-71ea-42f1-bedc-c9bbec48b93a/160e6986-e48f-4c28-a903-b74d525668e0/episodes/audio/group/e844243f-86e5-494d-a99a-a3c70e7f41f7/group-item/d03e3ecb-3c4b-4eef-82fc-dacd3c7c78cb/128_default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
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Duration seconds: 1924

## Resource

What does it take to turn a local idea into a nationwide phenomenon? In this episode, Gordon and Corey kick off a summer series exploring products that started small and went big with the right marketing. Their guest is David Klein, creator of Jelly Belly, who reveals how an $800 investment and some unconventional tactics helped transform a tiny candy into a global brand. Gordon & Corey unpack the marketing lessons every local business can learn about publicity, storytelling, and punching above your weight. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

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