# The 'Antichrist' Returns With a Message about Google's Grip on SMBs

Page: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/the-antichrist-returns-with-a-message-about-google-s-grip-on-smbs
Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/the-antichrist-returns-with-a-message-about-google-s-grip-on-smbs.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2026-03-30T04:00:00+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/media/audio/transcoded/2d0db490-71ea-42f1-bedc-c9bbec48b93a/160e6986-e48f-4c28-a903-b74d525668e0/episodes/audio/group/30653e37-9c2f-482c-8908-e86b52562425/group-item/a645568e-4aef-4729-ab80-c135e0397e31/128_default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/the-antichrist-returns-with-a-message-about-google-s-grip-on-smbs
Duration seconds: 1896

## Resource

Agency owner Jessica Reyna returns to the show for a third time with a no-holds-barred look at what actually drives results in local advertising. From dismantling the “last-click” obsession to exposing how businesses get trapped by platforms like Google, she challenges conventional wisdom with sharp, practical insights. Expect a surprise at the end, when Gordon grills her on which traditional forms of media she still buys. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/the-antichrist-returns-with-a-message-about-google-s-grip-on-smbs/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/the-antichrist-returns-with-a-message-about-google-s-grip-on-smbs.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.