Episode

Beasley Takes a Bold New Path, With Digital Front and Center

Podcast
The Local Marketing Trends Podcast
Published
Aug 11, 2025
Duration seconds
1485
Processing state
not_requested
Canonical source
https://borrellassociates.com/podcast
Audio
https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/3722dc6a-b99c-479e-a6f0-5fcb9437b3f4/audio/513ec5f5-3f9d-4e0f-8f65-4af50da3e585/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
JSON
/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/beasley-takes-a-bold-new-path-with-digital-front-and-center
Markdown
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Summary

Beasley Media's CEO foresees a fast-approaching future for radio companies and believes bold steps and tough decisions will be necessary for those who want to survive it. In an interview, CEO Caroline Beasley becomes the industry's second radio executive to embrace a "digital first" strategy and outlines what that will mean for a 64-year-old company that owns 57 radio stations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.