# Beasley Takes a Bold New Path, With Digital Front and Center

Page: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/beasley-takes-a-bold-new-path-with-digital-front-and-center
Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/beasley-takes-a-bold-new-path-with-digital-front-and-center.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2025-08-11T19:21:02+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/3722dc6a-b99c-479e-a6f0-5fcb9437b3f4/audio/513ec5f5-3f9d-4e0f-8f65-4af50da3e585/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
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JSON: https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/beasley-takes-a-bold-new-path-with-digital-front-and-center
Duration seconds: 1485

## Resource

Beasley Media's CEO foresees a fast-approaching future for radio companies and believes bold steps and tough decisions will be necessary for those who want to survive it. In an interview, CEO Caroline Beasley becomes the industry's second radio executive to embrace a "digital first" strategy and outlines what that will mean for a 64-year-old company that owns 57 radio stations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

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## Transcript

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