# The Rush to Convert SEO to AIO

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Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/the-rush-to-convert-seo-to-aio.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2025-09-29T16:09:20+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/c310094f-53e0-4cf2-bf7c-ade1ad2650ed/audio/36a6a249-9d49-4be8-b5fe-b29f5feae8ce/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
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JSON: https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/the-rush-to-convert-seo-to-aio
Duration seconds: 1811

## Resource

As search engines traffic falls due to the fast-growing popularity of AI search, what will become of SEO? In this episode the hosts address the urgency and timing of what’s happening, and how SEO providers are rushing to deliver an AI-optimization product. The podcast features an interview with Patrick Briggs, CEO of Semify, who describes what he thinks agencies and media companies should be doing to address the issue right now. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

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## Transcript

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