# Are Local Advertisers Fed Up With Media, Or Is It Fake News?

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Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/are-local-advertisers-fed-up-with-media-or-is-it-fake-news.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2026-02-09T13:43:05+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/0f1031f2-aa42-4067-b144-9c13d171c168/audio/152afdb6-3200-43b4-90e8-acb3351468cf/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
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Duration seconds: 1810

## Resource

Local businesses distrust media because of inflated audience claims. They're obsessed with ROI and have turned to digital media because it offers proof. Is it all just fake news? Gordon & Corey get the truth from a front-line marketing expert, Shannon Kinney, who’s worked with more than 90,000 businesses.

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## Transcript

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