# With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media Advisors

Page: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/with-a-little-training-ai-marketing-interns-could-supplant-agencies-media-advisors
Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/with-a-little-training-ai-marketing-interns-could-supplant-agencies-media-advisors.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2026-03-16T16:13:40+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/media/audio/transcoded/2d0db490-71ea-42f1-bedc-c9bbec48b93a/160e6986-e48f-4c28-a903-b74d525668e0/episodes/audio/group/a689a943-32aa-4301-8a36-24a836970a1f/group-item/58661c51-2fcb-4efc-a939-0ed2174e2fef/128_default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
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Duration seconds: 1434

## Resource

AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls. SMB marketing maven Shannon Kinney signs in as guest co-host for this episode and explains why businesses need to think of AI as a happy intern, a powerful assistant that needs training and direction to deliver real results. The conversation also explores how AI can empower small businesses to handle more marketing themselves while increasing the need for strategic advisors who add real insight. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

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## Transcript

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