# As AI Search Explodes, What Happens to SEO Budgets?

Page: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/as-ai-search-explodes-what-happens-to-seo-budgets
Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/as-ai-search-explodes-what-happens-to-seo-budgets.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2026-05-18T13:27:09+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/media/audio/transcoded/2d0db490-71ea-42f1-bedc-c9bbec48b93a/160e6986-e48f-4c28-a903-b74d525668e0/episodes/audio/group/5804797e-049c-4270-988d-e0398b34f817/group-item/ede5bb2f-6d50-4996-a9f0-091ca2e658ce/128_default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/as-ai-search-explodes-what-happens-to-seo-budgets
Duration seconds: 1913

## Resource

As consumers turn to ChatGPT, Gemini and other AI tools for product research, advertisers are scrambling to retain visibility. In this episode, Gordon and Corey explore whether SEO budgets are shifting toward AI optimization. The podcast features an interview with Semifi CEO Patrick Briggs, who explains why AI optimization may become a core part of every marketer’s toolkit. The conversation covers the future of search, the growing role of social content in AI visibility, and why marketers should prepare now for a rapidly expanding AI-driven search ecosystem. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/as-ai-search-explodes-what-happens-to-seo-budgets/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/as-ai-search-explodes-what-happens-to-seo-budgets.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.