# Done Waiting, SMBs Turn to DIY, AI, and Clearer ROI

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Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/done-waiting-smbs-turn-to-diy-ai-and-clearer-roi.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2026-01-12T17:38:49+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/1ab263ed-5935-45f4-8957-6bcaf9e90020/audio/9b1cd1da-adbb-4c13-bcaa-604c6d6e604c/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
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Duration seconds: 1031

## Resource

Gordon and Corey kick off a new season by announcing a new direction for their podcast -- talking directly to local businesses that are screaming for more help with marketing. The hosts cite evidence that many of these businesses no longer trust intermediaries and are turning to technology and self-education. It's both a wake-up call for media and agencies and a renewed commitment by Borrell to directly support the entrepreneurs who drive local economies. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

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## Transcript

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