{"podcast":{"title":"The Local Marketing Trends Podcast","slug":"the-local-marketing-trends-podcast-1179911","podcast_index_feed_id":1179911,"rss_url":"https://feeds.simplecast.com/FQhGnFVT","website_url":"https://borrellassociates.com/podcast","image_url":"https://image.simplecastcdn.com/images/3a00c958-38ea-45be-a7ab-c4338f139ce7/e5d96fc2-96ec-422e-8f74-b3edc9dfe1a0/3000x3000/lmt-logo.jpg?aid=rss_feed","author":"Borrell Associates","episode_count":173,"summary":"Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.","last_synced_at":"2026-07-21T12:17:11.649437+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911"},"episode":{"title":"Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese","slug":"saga-s-high-stakes-reinvention-of-radio-hinges-on-stealing-a-lot-of-digital-cheese","published_at":"2025-10-13T03:44:06+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/saga-s-high-stakes-reinvention-of-radio-hinges-on-stealing-a-lot-of-digital-cheese","show_page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911","url":"https://borrellassociates.com/podcast","audio_url":"https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/3d6e0ce2-9619-4796-8d1e-96ca6df08c24/audio/4841ad20-4cbc-4e44-b586-210b2a4ba03b/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT","summary":"Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an aggressive digital sales effort aimed at reviving it. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.","meta_description":"Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview wi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1835,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/saga-s-high-stakes-reinvention-of-radio-hinges-on-stealing-a-lot-of-digital-cheese/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/saga-s-high-stakes-reinvention-of-radio-hinges-on-stealing-a-lot-of-digital-cheese.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}