Episode

Are Local Advertisers Fed Up With Media, Or Is It Fake News?

Podcast: The Local Marketing Trends Podcast
Published: Feb 9, 2026
Duration seconds: 1810
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Canonical source: https://borrellassociates.com/podcast
Audio: https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/0f1031f2-aa42-4067-b144-9c13d171c168/audio/152afdb6-3200-43b4-90e8-acb3351468cf/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
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Summary

Local businesses distrust media because of inflated audience claims. They're obsessed with ROI and have turned to digital media because it offers proof. Is it all just fake news? Gordon & Corey get the truth from a front-line marketing expert, Shannon Kinney, who’s worked with more than 90,000 businesses.