Episode
Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese
- Published
- Oct 13, 2025
- Duration seconds
- 1835
- Processing state
not_requested- Canonical source
- https://borrellassociates.com/podcast
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Summary
Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an aggressive digital sales effort aimed at reviving it. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.