# Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese

Page: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/saga-s-high-stakes-reinvention-of-radio-hinges-on-stealing-a-lot-of-digital-cheese
Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/saga-s-high-stakes-reinvention-of-radio-hinges-on-stealing-a-lot-of-digital-cheese.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2025-10-13T03:44:06+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/3d6e0ce2-9619-4796-8d1e-96ca6df08c24/audio/4841ad20-4cbc-4e44-b586-210b2a4ba03b/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/saga-s-high-stakes-reinvention-of-radio-hinges-on-stealing-a-lot-of-digital-cheese
Duration seconds: 1835

## Resource

Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an aggressive digital sales effort aimed at reviving it. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/saga-s-high-stakes-reinvention-of-radio-hinges-on-stealing-a-lot-of-digital-cheese/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/saga-s-high-stakes-reinvention-of-radio-hinges-on-stealing-a-lot-of-digital-cheese.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.