{"podcast":{"title":"The Local Marketing Trends Podcast","slug":"the-local-marketing-trends-podcast-1179911","podcast_index_feed_id":1179911,"rss_url":"https://feeds.simplecast.com/FQhGnFVT","website_url":"https://borrellassociates.com/podcast","image_url":"https://image.simplecastcdn.com/images/3a00c958-38ea-45be-a7ab-c4338f139ce7/e5d96fc2-96ec-422e-8f74-b3edc9dfe1a0/3000x3000/lmt-logo.jpg?aid=rss_feed","author":"Borrell Associates","episode_count":173,"summary":"Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.","last_synced_at":"2026-07-21T12:17:11.649437+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911"},"episode":{"title":"From Print Decline to AI Partnerships: Gannett CEO Sees a Different Future","slug":"from-print-decline-to-ai-partnerships-gannett-ceo-sees-a-different-future","published_at":"2025-09-08T13:44:33+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/from-print-decline-to-ai-partnerships-gannett-ceo-sees-a-different-future","show_page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911","url":"https://borrellassociates.com/podcast","audio_url":"https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/9996ef38-2ad0-4843-b87f-04e8bc1a3ea7/audio/1a2c8f6d-3225-4f2f-b829-170da268a02b/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT","summary":"The episode features a candid conversation with the key executive of Gannett, owner of the nation’s biggest newspaper chain and operator of the one of the largest news audiences on the Internet. In an interview, Chairman and CEO Mike Reed shares insights on why Gannett is moving away from dependency on search engine traffic, how partnerships with AI platforms might yield a large source of new revenue, and why he continues to see local journalism as the company's biggest competitive advantage. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.","meta_description":"The episode features a candid conversation with the key executive of Gannett, owner of the nation’s biggest newspaper chain and operator of the one of the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1681,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/from-print-decline-to-ai-partnerships-gannett-ceo-sees-a-different-future/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/from-print-decline-to-ai-partnerships-gannett-ceo-sees-a-different-future.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}