# The Death of the Wanamaker Adage? GroundTruth’s CEO Makes Her Case

Page: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/the-death-of-the-wanamaker-adage-groundtruth-s-ceo-makes-her-case
Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/the-death-of-the-wanamaker-adage-groundtruth-s-ceo-makes-her-case.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2025-12-01T10:11:16+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/audio/160e6986-e48f-4c28-a903-b74d525668e0/episodes/76a079d1-4a71-441c-97e9-6283a67684b8/audio/a9a45fdd-1b66-49f6-a186-6e60fbb86070/default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
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Duration seconds: 1506

## Resource

Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findings showing that vanity metrics like clicks and "likes" fail to provide real ROI clarity. They interview GroundTruth CEO Rosie O’Meara, who describes a solution: linking precise mobile-based location data and transaction integrations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

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## Transcript

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