{"podcast":{"title":"The Local Marketing Trends Podcast","slug":"the-local-marketing-trends-podcast-1179911","podcast_index_feed_id":1179911,"rss_url":"https://feeds.simplecast.com/FQhGnFVT","website_url":"https://borrellassociates.com/podcast","image_url":"https://image.simplecastcdn.com/images/3a00c958-38ea-45be-a7ab-c4338f139ce7/e5d96fc2-96ec-422e-8f74-b3edc9dfe1a0/3000x3000/lmt-logo.jpg?aid=rss_feed","author":"Borrell Associates","episode_count":173,"summary":"Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.","last_synced_at":"2026-07-21T12:17:11.649437+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911"},"episode":{"title":"From Small Local to Big Global: Jelly Belly Creator Tells His Story","slug":"from-small-local-to-big-global-jelly-belly-creator-tells-his-story","published_at":"2026-06-08T12:50:00+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/from-small-local-to-big-global-jelly-belly-creator-tells-his-story","show_page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911","url":"https://borrellassociates.com/podcast","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/2d0db490-71ea-42f1-bedc-c9bbec48b93a/160e6986-e48f-4c28-a903-b74d525668e0/episodes/audio/group/e844243f-86e5-494d-a99a-a3c70e7f41f7/group-item/d03e3ecb-3c4b-4eef-82fc-dacd3c7c78cb/128_default_tc.mp3?aid=rss_feed&feed=FQhGnFVT","summary":"What does it take to turn a local idea into a nationwide phenomenon? In this episode, Gordon and Corey kick off a summer series exploring products that started small and went big with the right marketing. Their guest is David Klein, creator of Jelly Belly, who reveals how an $800 investment and some unconventional tactics helped transform a tiny candy into a global brand. Gordon & Corey unpack the marketing lessons every local business can learn about publicity, storytelling, and punching above your weight. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.","meta_description":"What does it take to turn a local idea into a nationwide phenomenon? In this episode, Gordon and Corey kick off a summer series exploring products that st…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1924,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/from-small-local-to-big-global-jelly-belly-creator-tells-his-story/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/from-small-local-to-big-global-jelly-belly-creator-tells-his-story.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}