Episode
TikTok Rolls Out What SMBs Have Been Demanding
- Published
- Jan 26, 2026
- Duration seconds
- 1165
- Processing state
not_requested- Canonical source
- https://borrellassociates.com/podcast
Actions
POST https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/tiktok-rolls-out-what-smbs-have-been-demanding/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/tiktok-rolls-out-what-smbs-have-been-demanding.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Local advertisers have shifted from seeking reach to demanding proof. Reminiscent of a dozen years ago when Facebook revenue exploded, TikTok seems at the same inflection point with a new measurement tool, TikTok Pixel. In this episode, Corey & Gordon Borrell dig into fresh research about businesses obsessed with measurements and reach a counterintuitive insight:The future of local advertising may not belong to just pixels and clicks, but to a smarter, full-funnel mix that includes a dose of good instinct as well. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.