# Too Many Amateur Marketers, Too Much Bottom-Funnel Marketing

Page: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/too-many-amateur-marketers-too-much-bottom-funnel-marketing
Text version: https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/too-many-amateur-marketers-too-much-bottom-funnel-marketing.md
Podcast: [The Local Marketing Trends Podcast](https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911)
Published: 2026-04-20T10:11:09+00:00
Episode link: https://borrellassociates.com/podcast
Audio file: https://cdn.simplecast.com/media/audio/transcoded/2d0db490-71ea-42f1-bedc-c9bbec48b93a/160e6986-e48f-4c28-a903-b74d525668e0/episodes/audio/group/1e745c8c-d418-469f-aa52-b8a6f659b2d4/group-item/8db407cd-5c77-47d0-b8bc-676b5af53a11/128_default_tc.mp3?aid=rss_feed&feed=FQhGnFVT
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JSON: https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/too-many-amateur-marketers-too-much-bottom-funnel-marketing
Duration seconds: 1733

## Resource

The gap is widening between marketers who strategically adapt and those who dwell at the bottom of the marketing funnel. In this episode, Gordon and Corey pressure-test what’s actually working on the front lines by turning to a seasoned CMO, who reveals a messy reality where customer journeys are fragmented, ROI is harder than ever to prove, and gut + attribution storytelling often beats clean data. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

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## Transcript

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