{"podcast":{"title":"The Local Marketing Trends Podcast","slug":"the-local-marketing-trends-podcast-1179911","podcast_index_feed_id":1179911,"rss_url":"https://feeds.simplecast.com/FQhGnFVT","website_url":"https://borrellassociates.com/podcast","image_url":"https://image.simplecastcdn.com/images/3a00c958-38ea-45be-a7ab-c4338f139ce7/e5d96fc2-96ec-422e-8f74-b3edc9dfe1a0/3000x3000/lmt-logo.jpg?aid=rss_feed","author":"Borrell Associates","episode_count":173,"summary":"Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.","last_synced_at":"2026-07-21T12:17:11.649437+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911"},"episode":{"title":"With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media Advisors","slug":"with-a-little-training-ai-marketing-interns-could-supplant-agencies-media-advisors","published_at":"2026-03-16T16:13:40+00:00","page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/with-a-little-training-ai-marketing-interns-could-supplant-agencies-media-advisors","show_page_url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911","url":"https://borrellassociates.com/podcast","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/2d0db490-71ea-42f1-bedc-c9bbec48b93a/160e6986-e48f-4c28-a903-b74d525668e0/episodes/audio/group/a689a943-32aa-4301-8a36-24a836970a1f/group-item/58661c51-2fcb-4efc-a939-0ed2174e2fef/128_default_tc.mp3?aid=rss_feed&feed=FQhGnFVT","summary":"AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls. SMB marketing maven Shannon Kinney signs in as guest co-host for this episode and explains why businesses need to think of AI as a happy intern, a powerful assistant that needs training and direction to deliver real results. The conversation also explores how AI can empower small businesses to handle more marketing themselves while increasing the need for strategic advisors who add real insight. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.","meta_description":"AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1434,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-local-marketing-trends-podcast-1179911/episodes/with-a-little-training-ai-marketing-interns-could-supplant-agencies-media-advisors/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-local-marketing-trends-podcast-1179911/with-a-little-training-ai-marketing-interns-could-supplant-agencies-media-advisors.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}