Podcast

How I Wrote This

Author: Brett Gordon and Karen Winterich
Feed episode count: 32
Official site: https://podcasters.spotify.com/pod/show/hiwtpod
RSS: https://anchor.fm/s/e65a8714/podcast/rss
JSON: /v1/public/podcasts/how-i-wrote-this-6570691
Markdown: /podcast/how-i-wrote-this-6570691.md

Summary

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.

Episodes

Jul 15, 2026 · not_requested

Ep. 30 - The Next Chapter at JMR: A Conversation with Raphael Thomadsen

Duration seconds: 3100
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--30---The-Next-Chapter-at-JMR-A-Conversation-with-Raphael-Thomadsen-e3m46aj

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Jun 9, 2026 · not_requested

Eps. 29 — The Sendoff

Duration seconds: 3344
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Eps--29--The-Sendoff-e3kb9oq

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Apr 16, 2026 · not_requested

Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl

Duration seconds: 3758
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--28---The-Open-Design-Effect-with-Martin-Schreier-and-Darren-Dahl-e3hvhsr

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Mar 11, 2026 · not_requested

Ep. 27 - The No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler

Duration seconds: 3525
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--27---The-No-Hunger-Games-with-Sylvia-Hristakeva--Jura-Liaukonyte-and-Leo-Feler-e3ga068

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Feb 9, 2026 · not_requested

Ep. 26 - AI, Authorship, and the Editorial Process

Duration seconds: 2741
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--26---AI--Authorship--and-the-Editorial-Process-e3eoas2

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Jan 11, 2026 · not_requested

Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad

Duration seconds: 2838
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--25---Persevering-from-the-Idea-Nugget-to-Publication-with-Yuechen-Wu--Jared-Watson--and-Ali-Faraji-Rad-e3dale2

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Dec 14, 2025 · not_requested

Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader

Duration seconds: 2809
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--24---Customer-Based-Corporate-Valuation-with-Dan-McCarthy-and-Peter-Fader-e3c9b7g

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Nov 16, 2025 · not_requested

Ep. 23 - How Fatal School Shootings Impact Local Economies

Duration seconds: 3126
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--23---How-Fatal-School-Shootings-Impact-Local-Economies-e3b1jd0

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Oct 18, 2025 · not_requested

Ep. 22 - Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo

Duration seconds: 2745
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--22---Frugality-is-Hard-to-Afford-with-Yesim-Orhun-and-Mike-Palazzolo-e39lpc9

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Sep 20, 2025 · not_requested

Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang

Duration seconds: 2927
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--21---Brands-Speaking-Slang-with-Bryce-Pyrah-and-Alice-Wang-e38g2pu

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Aug 28, 2025 · not_requested

Ep. 20 - How I Wrote This, Live in Chicago!

Duration seconds: 2613
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--20---How-I-Wrote-This--Live-in-Chicago-e37f433

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May 9, 2025 · not_requested

Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga

Duration seconds: 2957
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--19-Attention-Spillovers-from-News-to-Ads-with-Andrey-Simonov--Tommaso-Valletti--and-Andre-Veiga-e32fr4c

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Apr 11, 2025 · not_requested

Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard

Duration seconds: 2864
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--18---Insights-from-Social-Media-Post-Histories-with-Verena-Schoenmueller-and-Simon-Blanchard-e31b867

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Mar 10, 2025 · not_requested

Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson

Duration seconds: 2909
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--17-Canary-Categories-with-Ayelet-Israeli-and-Eric-Anderson-e2vv3dq

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Feb 16, 2025 · not_requested

Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen

Duration seconds: 3241
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep-16-A-Look-Back-on-Corporate-Social-Responsibility-with-Sankar-Sen-e2uv9j9

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Jan 21, 2025 · not_requested

Ep. 15 Mini Part 2, How To Be A Good Reviewer

Duration seconds: 2213
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--15-Mini-Part-2--How-To-Be-A-Good-Reviewer-e2tpiel

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Jan 12, 2025 · not_requested

Ep 15: Mini Part 1, The Lives of Co-Editors

Duration seconds: 1384
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep-15-Mini-Part-1--The-Lives-of-Co-Editors-e2tcaia

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Dec 9, 2024 · not_requested

Ep. 14 - Do Switching Costs Make Markets Less Competitive? With JP Dube, Gunter Hitsch, and Peter Rossi

Duration seconds: 2354
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--14---Do-Switching-Costs-Make-Markets-Less-Competitive--With-JP-Dube--Gunter-Hitsch--and-Peter-Rossi-e2s45l9

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Nov 6, 2024 · not_requested

Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

Duration seconds: 1767
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--13---Rachel-Gershon-and-Zhenling-Jiang-talk-Referral-Contagion-e2qi0ut

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Oct 9, 2024 · not_requested

Ep. 12 - Generative Interpretable Visual Design with Ankit Sisodia, Alex Burnap and Vineet Kumar

Duration seconds: 2791
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--12---Generative-Interpretable-Visual-Design-with-Ankit-Sisodia--Alex-Burnap-and-Vineet-Kumar-e2pecs6

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Aug 13, 2024 · not_requested

Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo

Duration seconds: 2818
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--11---Mitigating-Food-Waste-with-Huachao-Gao--He-Michael-Jia--and-Bingxuan-Guo-e2n54jm

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May 28, 2024 · not_requested

Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett

Duration seconds: 3004
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--10---Learning-to-Set-Prices-with-Yufeng-Huang--Paul-Ellickson--and-Mitch-Lovett-e2k74nr

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Apr 28, 2024 · not_requested

Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero

Duration seconds: 2656
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--9---Star-Ratings-and-Research-Transparency-with-Annika-Abell--Carter-Morgan--and-Marisabel-Romero-e2ivvmf

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Mar 19, 2024 · not_requested

Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being

Duration seconds: 2399
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--8---Joyce-Liu-and-Anirban-Mukhopadhyay-on-Favorite-Possessions-and-Well-Being-e2h9g66

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Feb 27, 2024 · not_requested

Ep. 7 - Debunking Misinformation with Jessica Fong, Tong Guo, and Anita Rao

Duration seconds: 2036
Source: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--7---Debunking-Misinformation-with-Jessica-Fong--Tong-Guo--and-Anita-Rao-e2gaoe5

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