{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero","slug":"ep-9-star-ratings-and-research-transparency-with-annika-abell-carter-morgan-and-marisabel-romero","published_at":"2024-04-28T17:41:13+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-9-star-ratings-and-research-transparency-with-annika-abell-carter-morgan-and-marisabel-romero","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--9---Star-Ratings-and-Research-Transparency-with-Annika-Abell--Carter-Morgan--and-Marisabel-Romero-e2ivvmf","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/86031503/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-28%2Fcb3ffed3-0614-ee66-bfc9-75245c6f26a6.mp3","summary":"JMR Co-editor Karen Winterich talks with Annika Abell , Carter Morgan , and Marisabel Romero about the impact of star ratings relative to numerical ratings. Their findings are published in “ The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions ”. You’ll also want to hear how their experience complying with the new JMR Research Transparency policy when their manuscript was conditionally accepted.","meta_description":"JMR Co-editor Karen Winterich talks with Annika Abell , Carter Morgan , and Marisabel Romero about the impact of star ratings relative to numerical rating…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2656,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-9-star-ratings-and-research-transparency-with-annika-abell-carter-morgan-and-marisabel-romero/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-9-star-ratings-and-research-transparency-with-annika-abell-carter-morgan-and-marisabel-romero.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}