# Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga

Page: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-19-attention-spillovers-from-news-to-ads-with-andrey-simonov-tommaso-valletti-and-andre-veiga
Text version: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-19-attention-spillovers-from-news-to-ads-with-andrey-simonov-tommaso-valletti-and-andre-veiga.md
Podcast: [How I Wrote This](https://stenobird.com/podcast/how-i-wrote-this-6570691)
Published: 2025-05-09T17:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--19-Attention-Spillovers-from-News-to-Ads-with-Andrey-Simonov--Tommaso-Valletti--and-Andre-Veiga-e32fr4c
Audio file: https://anchor.fm/s/e65a8714/podcast/play/102279756/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-4-6%2F51b7c374-4a47-8efe-139d-f5aa6adaca86.mp3
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Duration seconds: 2957

## Resource

Does the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the recently published paper, “ Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment , ” with authors Andrewy Simonov (Columbia Business School), Tommaso Valletti , and Andre Veiga (both from Imperial College Business School). The idea for the paper was born in the early days of the COVID-19 pandemic, when the researchers learned that some advertisers were using “block lists” to prevent their ads from appearing on publishers' websites with pandemic-related news content. Did the advertisers have a point? Or, they wondered, might this be based on a misunderstanding of how we, the audience, actually engage with content and the ads that appear alongside it?

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