# Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen

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Podcast: [How I Wrote This](https://stenobird.com/podcast/how-i-wrote-this-6570691)
Published: 2025-02-16T22:55:15+00:00
Episode link: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep-16-A-Look-Back-on-Corporate-Social-Responsibility-with-Sankar-Sen-e2uv9j9
Audio file: https://anchor.fm/s/e65a8714/podcast/play/98591785/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-1-16%2Fa0feefd6-12ae-304e-6990-19f488fd63b7.mp3
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Duration seconds: 3241

## Resource

Ever wonder if those papers with 1000’s of citations are easy to publish? In this episode , JMR Co-Editor Karen Winterich chats with Sankar Sen from Baruch College’s Zicklin School of Business to look back at this oldie but well-cited goodie: Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility , published in 2001 by Sankar and CB Bhattacharya, before CSR was a hot topic. Then listen in as they discuss how authors can develop research streams and consider future research opportunities regarding corporate social responsibility.

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## Transcript

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