# Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang

Page: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-21-brands-speaking-slang-with-bryce-pyrah-and-alice-wang
Text version: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-21-brands-speaking-slang-with-bryce-pyrah-and-alice-wang.md
Podcast: [How I Wrote This](https://stenobird.com/podcast/how-i-wrote-this-6570691)
Published: 2025-09-20T17:51:31+00:00
Episode link: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--21---Brands-Speaking-Slang-with-Bryce-Pyrah-and-Alice-Wang-e38g2pu
Audio file: https://anchor.fm/s/e65a8714/podcast/play/108579070/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-20%2F5f2f1c93-d38c-74a4-3c02-54a316582992.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-21-brands-speaking-slang-with-bryce-pyrah-and-alice-wang
Duration seconds: 2927

## Resource

You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about their article, The Slang Paradox: Connecting or Disconnecting with Consumers? , coauthored with Yiyi Li and Ying Xie . Hear how Alice decided to give the idea a chance even though she was uncertain at first and how Bryce has already learned the importance of perseverance in Episode 21. Listen on Apple Podcasts , Spotify , or wherever you get your podcasts.

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## Transcript

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