{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad","slug":"ep-25-persevering-from-the-idea-nugget-to-publication-with-yuechen-wu-jared-watson-and-ali-faraji-rad","published_at":"2026-01-11T12:00:00+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-25-persevering-from-the-idea-nugget-to-publication-with-yuechen-wu-jared-watson-and-ali-faraji-rad","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--25---Persevering-from-the-Idea-Nugget-to-Publication-with-Yuechen-Wu--Jared-Watson--and-Ali-Faraji-Rad-e3dale2","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/113644418/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-7%2Fe1ed5691-5f68-7790-c514-5914bc8b0c93.mp3","summary":"A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own. In this episode, Yuechen Wu joins JMR Co-Editor Karen Winterich to reveal the story behind " Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals ." From that initial nugget of curiosity to navigating the challenges of the review process, Yuechen and co-authors Jared Watson and Ali Faraji-Rad share how persistence—and friendship—can transform a curious observation into groundbreaking consumer research.","meta_description":"A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our roman…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2838,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-25-persevering-from-the-idea-nugget-to-publication-with-yuechen-wu-jared-watson-and-ali-faraji-rad/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-25-persevering-from-the-idea-nugget-to-publication-with-yuechen-wu-jared-watson-and-ali-faraji-rad.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}