{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 27 - The No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler","slug":"ep-27-the-no-hunger-games-with-sylvia-hristakeva-jura-liaukonyte-and-leo-feler","published_at":"2026-03-11T18:26:00+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-27-the-no-hunger-games-with-sylvia-hristakeva-jura-liaukonyte-and-leo-feler","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--27---The-No-Hunger-Games-with-Sylvia-Hristakeva--Jura-Liaukonyte-and-Leo-Feler-e3ga068","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/116768392/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-11%2Ff7370c3b-fe2c-82d4-3abb-a997d77ab0ae.mp3","summary":"GLP-1 drugs like Ozempic and Wegovy are changing more than just waistlines—they're disrupting the grocery aisle. JMR Co-Editor Brett Gordon speaks with Sylvia Hristakeva (Cornell), Jura Liaukonyte (Cornell), and Leo Feller (Numerator) about their paper, "The No Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand.” The study linked GLP-1 usage survey data to 150,000 households' purchase data, finding that grocery spending declines by approximately 5% within six months, concentrated in processed, calorie-dense categories. Spending reverts to pre-adoption levels upon stopping the medication. In the episode, you’ll hear how quickly the project came together and the challenges of working on such a high-profile topic. Paper on SSRN: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5073929 Paper at JMR: https://journals.sagepub.com/doi/10.1177/00222437251412834","meta_description":"GLP-1 drugs like Ozempic and Wegovy are changing more than just waistlines—they're disrupting the grocery aisle. JMR Co-Editor Brett Gordon speaks with Sy…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3525,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-27-the-no-hunger-games-with-sylvia-hristakeva-jura-liaukonyte-and-leo-feler/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-27-the-no-hunger-games-with-sylvia-hristakeva-jura-liaukonyte-and-leo-feler.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}