{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 30 - The Next Chapter at JMR: A Conversation with Raphael Thomadsen","slug":"ep-30-the-next-chapter-at-jmr-a-conversation-with-raphael-thomadsen","published_at":"2026-07-15T14:35:24+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-30-the-next-chapter-at-jmr-a-conversation-with-raphael-thomadsen","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--30---The-Next-Chapter-at-JMR-A-Conversation-with-Raphael-Thomadsen-e3m46aj","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/122869523/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-15%2F2f7e7dfe-8f21-6d8c-80cc-074f182325bc.mp3","summary":"With a new editorial team taking the helm at the Journal of Marketing Research , Brett and Karen sat down with the new Editor-in-Chief, Raphael Thomadsen, to discuss the team's vision for the journal's future, laid out in a recently published “Vision Editorial” article . They have ideas for streamlining the revision process, accepting shorter-form articles, and bridging the gap between behavioral, managerial, and quantitative areas. Our conversation with Raphael went beyond the article, probing the “how” behind his strategy and drawing on our own experiences at the journal to explore the nuances of these shifts. It’s an inside look at the challenges ahead and what this new direction really means for authors and the field.","meta_description":"With a new editorial team taking the helm at the Journal of Marketing Research , Brett and Karen sat down with the new Editor-in-Chief, Raphael Thomadsen,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3100,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-30-the-next-chapter-at-jmr-a-conversation-with-raphael-thomadsen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-30-the-next-chapter-at-jmr-a-conversation-with-raphael-thomadsen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}