# How I Wrote This

Page: https://stenobird.com/podcast/how-i-wrote-this-6570691
Text version: https://stenobird.com/podcast/how-i-wrote-this-6570691.md
RSS feed: https://anchor.fm/s/e65a8714/podcast/rss
Official site: https://podcasters.spotify.com/pod/show/hiwtpod
Author: Brett Gordon and Karen Winterich
Episodes: 32

## Resource

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691
Markdown: https://stenobird.com/podcast/how-i-wrote-this-6570691.md

## Episodes
- [Ep. 30 - The Next Chapter at JMR: A Conversation with Raphael Thomadsen](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-30-the-next-chapter-at-jmr-a-conversation-with-raphael-thomadsen) — 2026-07-15T14:35:24+00:00
- [Eps. 29 — The Sendoff](https://stenobird.com/podcast/how-i-wrote-this-6570691/eps-29-the-sendoff) — 2026-06-09T14:30:00+00:00
- [Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-28-the-open-design-effect-with-martin-schreier-and-darren-dahl) — 2026-04-16T10:17:00+00:00
- [Ep. 27 - The No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-27-the-no-hunger-games-with-sylvia-hristakeva-jura-liaukonyte-and-leo-feler) — 2026-03-11T18:26:00+00:00
- [Ep. 26 - AI, Authorship, and the Editorial Process](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-26-ai-authorship-and-the-editorial-process) — 2026-02-09T15:33:28+00:00
- [Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-25-persevering-from-the-idea-nugget-to-publication-with-yuechen-wu-jared-watson-and-ali-faraji-rad) — 2026-01-11T12:00:00+00:00
- [Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-24-customer-based-corporate-valuation-with-dan-mccarthy-and-peter-fader) — 2025-12-14T12:00:00+00:00
- [Ep. 23 - How Fatal School Shootings Impact Local Economies](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-23-how-fatal-school-shootings-impact-local-economies) — 2025-11-16T14:19:41+00:00
- [Ep. 22 - Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-22-frugality-is-hard-to-afford-with-yesim-orhun-and-mike-palazzolo) — 2025-10-18T10:00:00+00:00
- [Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-21-brands-speaking-slang-with-bryce-pyrah-and-alice-wang) — 2025-09-20T17:51:31+00:00
- [Ep. 20 - How I Wrote This, Live in Chicago!](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-20-how-i-wrote-this-live-in-chicago) — 2025-08-28T10:00:01+00:00
- [Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-19-attention-spillovers-from-news-to-ads-with-andrey-simonov-tommaso-valletti-and-andre-veiga) — 2025-05-09T17:00:00+00:00
- [Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-18-insights-from-social-media-post-histories-with-verena-schoenmueller-and-simon-blanchard) — 2025-04-11T11:00:00+00:00
- [Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-17-canary-categories-with-ayelet-israeli-and-eric-anderson) — 2025-03-10T12:27:46+00:00
- [Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-16-a-look-back-on-corporate-social-responsibility-with-sankar-sen) — 2025-02-16T22:55:15+00:00
- [Ep. 15 Mini Part 2, How To Be A Good Reviewer](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-15-mini-part-2-how-to-be-a-good-reviewer) — 2025-01-21T14:07:56+00:00
- [Ep 15: Mini Part 1, The Lives of Co-Editors](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-15-mini-part-1-the-lives-of-co-editors) — 2025-01-12T12:05:00+00:00
- [Ep. 14 - Do Switching Costs Make Markets Less Competitive? With JP Dube, Gunter Hitsch, and Peter Rossi](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-14-do-switching-costs-make-markets-less-competitive-with-jp-dube-gunter-hitsch-and-peter-rossi) — 2024-12-09T21:36:42+00:00
- [Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-13-rachel-gershon-and-zhenling-jiang-talk-referral-contagion) — 2024-11-06T17:55:00+00:00
- [Ep. 12 - Generative Interpretable Visual Design with Ankit Sisodia, Alex Burnap and Vineet Kumar](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-12-generative-interpretable-visual-design-with-ankit-sisodia-alex-burnap-and-vineet-kumar) — 2024-10-09T15:20:03+00:00
- [Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-11-mitigating-food-waste-with-huachao-gao-he-michael-jia-and-bingxuan-guo) — 2024-08-13T18:02:26+00:00
- [Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-10-learning-to-set-prices-with-yufeng-huang-paul-ellickson-and-mitch-lovett) — 2024-05-28T15:04:22+00:00
- [Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-9-star-ratings-and-research-transparency-with-annika-abell-carter-morgan-and-marisabel-romero) — 2024-04-28T17:41:13+00:00
- [Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-8-joyce-liu-and-anirban-mukhopadhyay-on-favorite-possessions-and-well-being) — 2024-03-19T18:32:50+00:00
- [Ep. 7 - Debunking Misinformation with Jessica Fong, Tong Guo, and Anita Rao](https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-7-debunking-misinformation-with-jessica-fong-tong-guo-and-anita-rao) — 2024-02-27T02:32:44+00:00

## Actions

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