# Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

Page: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-13-rachel-gershon-and-zhenling-jiang-talk-referral-contagion
Text version: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-13-rachel-gershon-and-zhenling-jiang-talk-referral-contagion.md
Podcast: [How I Wrote This](https://stenobird.com/podcast/how-i-wrote-this-6570691)
Published: 2024-11-06T17:55:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--13---Rachel-Gershon-and-Zhenling-Jiang-talk-Referral-Contagion-e2qi0ut
Audio file: https://anchor.fm/s/e65a8714/podcast/play/93962653/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-10-4%2Fd7fb91b7-f6ea-7ca7-39f9-19dc5d4c8c21.mp3
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JSON: https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-13-rachel-gershon-and-zhenling-jiang-talk-referral-contagion
Duration seconds: 1767

## Resource

Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings are published in their paper “ Referral Contagion: Downstream Benefits of Customer Referrals ” in JMR.

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## Transcript

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