{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 20 - How I Wrote This, Live in Chicago!","slug":"ep-20-how-i-wrote-this-live-in-chicago","published_at":"2025-08-28T10:00:01+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-20-how-i-wrote-this-live-in-chicago","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--20---How-I-Wrote-This--Live-in-Chicago-e37f433","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/107499043/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-28%2Faae403a5-e3be-47cd-22ae-855337c0d5fe.mp3","summary":"How I Wrote This is back for Season 3. In Episode 20, JMR Coeditors Karen Winterich and Brett Gordon go LIVE at Summer AMA in Chicago to chat with authors of this year’s JMR award-winning articles. You’ll hear from Yiyi Li about her Weitz-Winer-O’Dell award-winning article with Ying Xie and also from Michal Maimaran on her Paul E. Green/Vithala R. Rao Award article with Szu-chi Huang and Daniella Kupor . Listen in for insights on how external collaborations on relevant problems along with perseverance resulted in these impactful articles.","meta_description":"How I Wrote This is back for Season 3. In Episode 20, JMR Coeditors Karen Winterich and Brett Gordon go LIVE at Summer AMA in Chicago to chat with authors…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2613,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-20-how-i-wrote-this-live-in-chicago/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-20-how-i-wrote-this-live-in-chicago.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}