{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader","slug":"ep-24-customer-based-corporate-valuation-with-dan-mccarthy-and-peter-fader","published_at":"2025-12-14T12:00:00+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-24-customer-based-corporate-valuation-with-dan-mccarthy-and-peter-fader","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--24---Customer-Based-Corporate-Valuation-with-Dan-McCarthy-and-Peter-Fader-e3c9b7g","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/112552624/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-12%2Fd5d5d963-8a28-bd24-1957-aebebb75d46e.mp3","summary":"To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR Co-Editor Brett Gordon as he speaks with Dan McCarthy (University of Maryland) and Peter Fader (University of Pennsylvania) about their paper, “Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms,” and how they used publicly disclosed customer metrics to value companies like Wayfair—work that even caught the attention of Wall Street.","meta_description":"To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying be…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2809,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-24-customer-based-corporate-valuation-with-dan-mccarthy-and-peter-fader/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-24-customer-based-corporate-valuation-with-dan-mccarthy-and-peter-fader.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}