Episode
Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga
- Podcast
- How I Wrote This
- Published
- May 9, 2025
- Duration seconds
- 2957
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Summary
Does the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the recently published paper, “ Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment , ” with authors Andrewy Simonov (Columbia Business School), Tommaso Valletti , and Andre Veiga (both from Imperial College Business School). The idea for the paper was born in the early days of the COVID-19 pandemic, when the researchers learned that some advertisers were using “block lists” to prevent their ads from appearing on publishers' websites with pandemic-related news content. Did the advertisers have a point? Or, they wondered, might this be based on a misunderstanding of how we, the audience, actually engage with content and the ads that appear alongside it?