{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga","slug":"ep-19-attention-spillovers-from-news-to-ads-with-andrey-simonov-tommaso-valletti-and-andre-veiga","published_at":"2025-05-09T17:00:00+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-19-attention-spillovers-from-news-to-ads-with-andrey-simonov-tommaso-valletti-and-andre-veiga","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--19-Attention-Spillovers-from-News-to-Ads-with-Andrey-Simonov--Tommaso-Valletti--and-Andre-Veiga-e32fr4c","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/102279756/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-4-6%2F51b7c374-4a47-8efe-139d-f5aa6adaca86.mp3","summary":"Does the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the recently published paper, “ Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment , ” with authors Andrewy Simonov (Columbia Business School), Tommaso Valletti , and Andre Veiga (both from Imperial College Business School). The idea for the paper was born in the early days of the COVID-19 pandemic, when the researchers learned that some advertisers were using “block lists” to prevent their ads from appearing on publishers' websites with pandemic-related news content. Did the advertisers have a point? Or, they wondered, might this be based on a misunderstanding of how we, the audience, actually engage with content and the ads that appear alongside it?","meta_description":"Does the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the recently…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2957,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-19-attention-spillovers-from-news-to-ads-with-andrey-simonov-tommaso-valletti-and-andre-veiga/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-19-attention-spillovers-from-news-to-ads-with-andrey-simonov-tommaso-valletti-and-andre-veiga.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}