{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion","slug":"ep-13-rachel-gershon-and-zhenling-jiang-talk-referral-contagion","published_at":"2024-11-06T17:55:00+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-13-rachel-gershon-and-zhenling-jiang-talk-referral-contagion","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--13---Rachel-Gershon-and-Zhenling-Jiang-talk-Referral-Contagion-e2qi0ut","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/93962653/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-10-4%2Fd7fb91b7-f6ea-7ca7-39f9-19dc5d4c8c21.mp3","summary":"Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings are published in their paper “ Referral Contagion: Downstream Benefits of Customer Referrals ” in JMR.","meta_description":"Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1767,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-13-rachel-gershon-and-zhenling-jiang-talk-referral-contagion/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-13-rachel-gershon-and-zhenling-jiang-talk-referral-contagion.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}