{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 23 - How Fatal School Shootings Impact Local Economies","slug":"ep-23-how-fatal-school-shootings-impact-local-economies","published_at":"2025-11-16T14:19:41+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-23-how-fatal-school-shootings-impact-local-economies","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--23---How-Fatal-School-Shootings-Impact-Local-Economies-e3b1jd0","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/111250272/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-16%2Fe541f17c-0199-66c8-afad-d2117c1364a1.mp3","summary":"Have you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik who wanted to understand if the impacts of fatal shool shootings extended to the marketplace. In this episode, JMR Co-Editor Karen Winterich talks with Muzeeb, John Costello, and Adithya Pattabhiramaiah to learn how they were able to build on initial data showing decreased grocery purchases to identify that heightened anxiety for consumption in public spaces not only impacts grocery purchases but also spending at food and beverage places, leading to their JMR article coauthored with Mike Palazzolo and Hari Sridhar .","meta_description":"Have you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik who wanted…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3126,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-23-how-fatal-school-shootings-impact-local-economies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-23-how-fatal-school-shootings-impact-local-economies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}