{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang","slug":"ep-21-brands-speaking-slang-with-bryce-pyrah-and-alice-wang","published_at":"2025-09-20T17:51:31+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-21-brands-speaking-slang-with-bryce-pyrah-and-alice-wang","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--21---Brands-Speaking-Slang-with-Bryce-Pyrah-and-Alice-Wang-e38g2pu","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/108579070/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-20%2F5f2f1c93-d38c-74a4-3c02-54a316582992.mp3","summary":"You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about their article, The Slang Paradox: Connecting or Disconnecting with Consumers? , coauthored with Yiyi Li and Ying Xie . Hear how Alice decided to give the idea a chance even though she was uncertain at first and how Bryce has already learned the importance of perseverance in Episode 21. Listen on Apple Podcasts , Spotify , or wherever you get your podcasts.","meta_description":"You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2927,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-21-brands-speaking-slang-with-bryce-pyrah-and-alice-wang/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-21-brands-speaking-slang-with-bryce-pyrah-and-alice-wang.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}