# Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl

Page: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-28-the-open-design-effect-with-martin-schreier-and-darren-dahl
Text version: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-28-the-open-design-effect-with-martin-schreier-and-darren-dahl.md
Podcast: [How I Wrote This](https://stenobird.com/podcast/how-i-wrote-this-6570691)
Published: 2026-04-16T10:17:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--28---The-Open-Design-Effect-with-Martin-Schreier-and-Darren-Dahl-e3hvhsr
Audio file: https://anchor.fm/s/e65a8714/podcast/play/118523227/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-15%2Ffa312783-743e-33e1-4d05-302978bdcc6f.mp3
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Duration seconds: 3758

## Resource

A PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away their proprietary technology—and why consumers reward them for it. JMR Co-Editor Karen Winterich speaks with Martin Schreier (WU Vienna) and Darren Dahl (UBC) about their paper, "The Open Design Effect”, co-authored with Lukas Maier (WU Vienna). The study revealed that when firms openly share internal knowledge with the outside world—what they call "inside-out" innovation—consumers perceive societal benefits and show greater willingness to pay. In the episode, you'll hear how a research stay in Vancouver brought the team together, why a Tesla example became a "lightning rod" through multiple review rounds, and the hard-won lessons about construct precision in today's publication landscape.

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## Transcript

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