Episode
Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang
- Podcast
- How I Wrote This
- Published
- Sep 20, 2025
- Duration seconds
- 2927
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Summary
You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about their article, The Slang Paradox: Connecting or Disconnecting with Consumers? , coauthored with Yiyi Li and Ying Xie . Hear how Alice decided to give the idea a chance even though she was uncertain at first and how Bryce has already learned the importance of perseverance in Episode 21. Listen on Apple Podcasts , Spotify , or wherever you get your podcasts.