Episode

Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

Podcast

How I Wrote This

Published

Nov 6, 2024

Duration seconds

1767

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not_requested

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https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--13---Rachel-Gershon-and-Zhenling-Jiang-talk-Referral-Contagion-e2qi0ut

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https://anchor.fm/s/e65a8714/podcast/play/93962653/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-10-4%2Fd7fb91b7-f6ea-7ca7-39f9-19dc5d4c8c21.mp3

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Summary

Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings are published in their paper “ Referral Contagion: Downstream Benefits of Customer Referrals ” in JMR.