{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl","slug":"ep-28-the-open-design-effect-with-martin-schreier-and-darren-dahl","published_at":"2026-04-16T10:17:00+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-28-the-open-design-effect-with-martin-schreier-and-darren-dahl","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--28---The-Open-Design-Effect-with-Martin-Schreier-and-Darren-Dahl-e3hvhsr","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/118523227/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-15%2Ffa312783-743e-33e1-4d05-302978bdcc6f.mp3","summary":"A PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away their proprietary technology—and why consumers reward them for it. JMR Co-Editor Karen Winterich speaks with Martin Schreier (WU Vienna) and Darren Dahl (UBC) about their paper, "The Open Design Effect”, co-authored with Lukas Maier (WU Vienna). The study revealed that when firms openly share internal knowledge with the outside world—what they call "inside-out" innovation—consumers perceive societal benefits and show greater willingness to pay. In the episode, you'll hear how a research stay in Vancouver brought the team together, why a Tesla example became a "lightning rod" through multiple review rounds, and the hard-won lessons about construct precision in today's publication landscape.","meta_description":"A PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away their proprieta…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3758,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-28-the-open-design-effect-with-martin-schreier-and-darren-dahl/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-28-the-open-design-effect-with-martin-schreier-and-darren-dahl.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}