{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett","slug":"ep-10-learning-to-set-prices-with-yufeng-huang-paul-ellickson-and-mitch-lovett","published_at":"2024-05-28T15:04:22+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-10-learning-to-set-prices-with-yufeng-huang-paul-ellickson-and-mitch-lovett","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--10---Learning-to-Set-Prices-with-Yufeng-Huang--Paul-Ellickson--and-Mitch-Lovett-e2k74nr","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/87314619/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-4-28%2F67e5fcbb-fc49-3af4-3605-e1ed0f8f09c8.mp3","summary":"In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper Learning to Set Prices .","meta_description":"In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper Learning to Set…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3004,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-10-learning-to-set-prices-with-yufeng-huang-paul-ellickson-and-mitch-lovett/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-10-learning-to-set-prices-with-yufeng-huang-paul-ellickson-and-mitch-lovett.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}