{"podcast":{"title":"How I Wrote This","slug":"how-i-wrote-this-6570691","podcast_index_feed_id":6570691,"rss_url":"https://anchor.fm/s/e65a8714/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/hiwtpod","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38546925/38546925-1691737991758-877d3e035e8ab.jpg","author":"Brett Gordon and Karen Winterich","episode_count":32,"summary":"\"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.","last_synced_at":"2026-07-16T04:21:02.752909+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691"},"episode":{"title":"Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen","slug":"ep-16-a-look-back-on-corporate-social-responsibility-with-sankar-sen","published_at":"2025-02-16T22:55:15+00:00","page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-16-a-look-back-on-corporate-social-responsibility-with-sankar-sen","show_page_url":"https://stenobird.com/podcast/how-i-wrote-this-6570691","url":"https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep-16-A-Look-Back-on-Corporate-Social-Responsibility-with-Sankar-Sen-e2uv9j9","audio_url":"https://anchor.fm/s/e65a8714/podcast/play/98591785/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-1-16%2Fa0feefd6-12ae-304e-6990-19f488fd63b7.mp3","summary":"Ever wonder if those papers with 1000’s of citations are easy to publish? In this episode , JMR Co-Editor Karen Winterich chats with Sankar Sen from Baruch College’s Zicklin School of Business to look back at this oldie but well-cited goodie: Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility , published in 2001 by Sankar and CB Bhattacharya, before CSR was a hot topic. Then listen in as they discuss how authors can develop research streams and consider future research opportunities regarding corporate social responsibility.","meta_description":"Ever wonder if those papers with 1000’s of citations are easy to publish? In this episode , JMR Co-Editor Karen Winterich chats with Sankar Sen from Baruc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3241,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-16-a-look-back-on-corporate-social-responsibility-with-sankar-sen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-16-a-look-back-on-corporate-social-responsibility-with-sankar-sen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}