# Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson

Page: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-17-canary-categories-with-ayelet-israeli-and-eric-anderson
Text version: https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-17-canary-categories-with-ayelet-israeli-and-eric-anderson.md
Podcast: [How I Wrote This](https://stenobird.com/podcast/how-i-wrote-this-6570691)
Published: 2025-03-10T12:27:46+00:00
Episode link: https://podcasters.spotify.com/pod/show/hiwtpod/episodes/Ep--17-Canary-Categories-with-Ayelet-Israeli-and-Eric-Anderson-e2vv3dq
Audio file: https://anchor.fm/s/e65a8714/podcast/play/99634042/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-2-10%2F5270b739-3b70-4504-5c0e-f10c10c6268a.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-17-canary-categories-with-ayelet-israeli-and-eric-anderson
Duration seconds: 2909

## Resource

Every business knows that customers who spend more in the past usually spend more in the future. But what if there are some products for which the opposite is true? That is, seeing a customer buy one of these categories means they are less –not more –likely to return to you. JMR Co-editor Brett Gordon speaks with Ayelet Israeli (HBS) and Eric Anderson (Kellogg) to learn about “canary categories,” as in “canary in a coalmine,” which predict exactly this type of behavior. Tune in to learn more about how the authors navigated a complex revision journey.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/how-i-wrote-this-6570691/episodes/ep-17-canary-categories-with-ayelet-israeli-and-eric-anderson/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/how-i-wrote-this-6570691/ep-17-canary-categories-with-ayelet-israeli-and-eric-anderson.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.